Web · 2026 · Editorial journal

Salt & Stone

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01 — Overview

Salt & Stone homepage

The homepage, a faithful three-column hero, type beside a single quiet portrait.

02 — The brief

A considered editorial brand needed a site to match: type-first, slow, with whitespace and structure doing the work. Less reportage than record: each piece made to sit with, not scroll past.

Interior study
03 — The approach

Built in Next.js with GSAP: homepage, journal index and a long-form article template. A three-serif system, offset reading columns, staggered margins and varied aspect ratios, on a strict paper / olive / sage palette. Original copy written for every article.

Interior study

Salt & Stone journal index

The journal, a 12-column masonry index with staggered, asymmetric placement.

04 — Objects

A quieter object thread runs through the journal: single pieces given room and light, photographed to be considered rather than consumed.

Object study
Pages
Home
Journal
Identity
Paper
#faf9f9
Olive
#262d1d
Sage
#a5a9a2
Typefaces
Display
Aa
Averia Serif Libre
Aa Bb Cc Dd Ee 0123
Body
Aa
Ancizar Serif
Aa Bb Cc Dd Ee 0123
Labels
Aa
Albert Sans
Aa Bb Cc Dd Ee 0123

Averia Serif Libre (display) over Ancizar Serif Light (body), Albert Sans labels: restraint, whitespace, type doing the work.

Voice

Calm, contemplative, material-led. Short declarative sentences, no hype. “Each piece is photographed and written to sit with, not to scroll past.”

Spec
Scope
Front-end design · build
Stack
Next.js · Tailwind · GSAP
Type
Averia · Ancizar · Albert Sans
Status
Live
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