Heretic — hero
Boldly redefining
The rules of tradition
Web · 2026 · Single malt whisky
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01 — Overview

Heretic homepage

The homepage, a giant lilac display lockup over a graded cask hall, corner labels anchoring the doctrine.

02 — The brief

A rebel whisky needed a site with attitude: cinematic motion, a striking palette and type, and a scroll that pulls you through the story. Bold, smoky, personal, never dull.

Whisky, dramatic light
03 — The approach

Built in Next.js with GSAP: a preloader ritual, scroll-scrubbed parallax, image clip-reveals (a lilac panel wiping up off each frame), an arched curved gallery and a staggered full-screen menu. One luminous accent doing all the work.

Cask cellar

Heretic, The Stories

The Stories, chapter pages carry the same display + corner-label system, image-led throughout.

04 — The casks

Production told through casks and patience: “every cask strikes a perfect balance between power and finesse, peat and vision, matter and soul.” Hand-selected for character, not convention.

Cask detail
Pages
The Doctrine
The Stories
The Casks
Identity
Ink
#070807
Panel
#131313
Lilac
#cdaeff
Typefaces
Display
Aa
Space Grotesk
Aa Bb Cc Dd Ee 0123
Body
Aa
Inter
Aa Bb Cc Dd Ee 0123
Labels
Aa
DM Mono
Aa Bb Cc Dd Ee 0123

Space Grotesk (heavy display) over Inter, DM Mono labels: loud, modern, uncompromising.

Voice

Sophisticated yet irreverent: bold, smoky, personal. “Whisky isn’t just a product, it is an idea.” Joy, irony and a pinch of healthy madness.

Spec
Scope
Front-end design · build
Stack
Next.js · Tailwind · GSAP
Type
Space Grotesk · DM Mono · Inter
Status
Live
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